median images in the median Crafting category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Crafting categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Crafting categories where even the top sellers are light on content — the fastest places to stand out.
Crafting categories
Benchmarks for each Crafting category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Basket Making | 6 | 4 of 10 | 2 | 7 of 10 |
| Candle Making | 8 | 5 of 10 | 10 | 10 of 10 |
| Ceramics & Pottery | 6 | 9 of 10 | 10 | 10 of 10 |
| Craft Supplies | 6 | 9 of 10 | 10 | 9 of 10 |
| Doll Making | 6 | 4 of 10 | 6 | 8 of 10 |
| Floral Arranging | 6 | 8 of 10 | 3 | 10 of 10 |
| Leathercraft | 6 | 8 of 10 | 10 | 9 of 10 |
| Mosaic Making | 7 | 5 of 10 | 3 | 9 of 10 |
| Paper & Paper Crafts | 7 | 10 of 10 | 10 | 10 of 10 |
| Picture Framing | 8 | 8 of 10 | 10 | 9 of 10 |
| Scratchboards & Foil Engraving | 8 | 9 of 10 | 8 | 10 of 10 |
| Sculpture Supplies | 6 | 8 of 10 | 10 | 10 of 10 |
| Soap Making | 6 | 7 of 10 | 7 | 8 of 10 |
| Stained Glass Making | 6 | 4 of 10 | 2 | 7 of 10 |
| Suncatcher Supplies | 6 | 6 of 10 | 2 | 8 of 10 |
| Weaving & Spinning | 7 | 7 of 10 | 10 | 5 of 10 |
| Woodcrafts | 6 | 7 of 10 | 3 | 10 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.