Gallery images6
median images per top listing
Brand video9 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Craft Supplies compares
This category's top sellers vs. the median Arts, Crafts & Sewing category and all benchmarked Amazon categories.
Gallery images
Craft Supplies
6
Arts, Crafts & Sewing median
6
All Amazon
6
Brand video
Craft Supplies
9 of 10
Arts, Crafts & Sewing median
6 of 10
All Amazon
7 of 10
Creator videos
Craft Supplies
10
Arts, Crafts & Sewing median
7
All Amazon
8
A+ Content
Craft Supplies
9 of 10
Arts, Crafts & Sewing median
8 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Craft Supplies — having better creator video is.
- The leaders are entrenched — a median of 13,918 reviews at 4.8 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 9 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.8 stars |
| ReviewsMedian review count | 13,918 |
Top sellers in Craft Supplies
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Colorations - SWT16 Simply Washable Tempera Paints, 16 fl oz, Set of 11 Colors, Non Toxic, Vibrant, Bold, Kids…
- 2Colorations Dual Surface Paper Roll, Pink, 36" x 1000' | Textured Paper, Classroom Arts & Crafts Supplies, Bul…
- 3Construction Paper Assorted Colors (600 Sheets) 9x12 Construction Paper Bulk for Arts Crafts 50 Sheets Per Pac…
- 4Elmer's Disappearing Purple School Glue Sticks, Washable, 6 Grams, 12 Count - Arts & Crafts, Poster, Projects,…
- 5Elmer's Disappearing Purple School Glue Sticks, Washable, 22 Grams, 3 Count - Poster, Vision Board, Back to Sc…
Frequently asked questions
- How many images do top Craft Supplies listings have on Amazon?
- The median top-10 best seller in Amazon's Arts, Crafts & Sewing > Crafting > Craft Supplies category has 6 gallery images (as of August 2026).
- Do best-selling Craft Supplies products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Craft Supplies listings on Amazon have?
- 9 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Craft Supplies products have on Amazon?
- The median top seller in this category holds a 4.8-star rating across 13,918 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Crafting
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.