Gallery images8
median images per top listing
Brand video5 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Candle Making compares
This category's top sellers vs. the median Arts, Crafts & Sewing category and all benchmarked Amazon categories.
Gallery images
Candle Making
8
Arts, Crafts & Sewing median
6
All Amazon
6
Brand video
Candle Making
5 of 10
Arts, Crafts & Sewing median
6 of 10
All Amazon
7 of 10
Creator videos
Candle Making
10
Arts, Crafts & Sewing median
7
All Amazon
8
A+ Content
Candle Making
10 of 10
Arts, Crafts & Sewing median
8 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Candle Making — having better creator video is.
- The leaders are entrenched — a median of 7,214 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 5 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 7,214 |
Top sellers in Candle Making
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1100% Pure Tea Tree Essential Oil 4 Fl Oz - Tea Tree Oil for Skin and Nails | Undiluted Australian Melaleuca Oi…
- 2100 Piece Natural Candle Wick, Low Smoke 6" Pre-Waxed & 100% Natural Cotton Core,For Candle Making,Candle DIY
- 3AirScent Capri Brezza Volcano-Inspired Diffuser Oil No. 1100-10 mL | Grapefruit Pineapple Mango - Premium Frag…
- 4CandMak Candle Wick Kit - 60 Cotton Wicks with Candle Making Tools (Thick 4"+6"+8")
- 5AirScent My Way Diffuser Oil No. 1111 Inspired by the 1 Hotel - 500 mL | Sandalwood Suede Soft Woods - Hotel D…
Frequently asked questions
- How many images do top Candle Making listings have on Amazon?
- The median top-10 best seller in Amazon's Arts, Crafts & Sewing > Crafting > Candle Making category has 8 gallery images (as of August 2026).
- Do best-selling Candle Making products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Candle Making listings on Amazon have?
- 5 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Candle Making products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 7,214 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Crafting
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.