Gallery images7
median images per top listing
Brand video10 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Paper & Paper Crafts compares
This category's top sellers vs. the median Arts, Crafts & Sewing category and all benchmarked Amazon categories.
Gallery images
Paper & Paper Crafts
7
Arts, Crafts & Sewing median
6
All Amazon
6
Brand video
Paper & Paper Crafts
10 of 10
Arts, Crafts & Sewing median
6 of 10
All Amazon
7 of 10
Creator videos
Paper & Paper Crafts
10
Arts, Crafts & Sewing median
7
All Amazon
8
A+ Content
Paper & Paper Crafts
10 of 10
Arts, Crafts & Sewing median
8 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Paper & Paper Crafts — having better creator video is.
- The leaders are entrenched — a median of 10,774 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 10 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 10,774 |
Top sellers in Paper & Paper Crafts
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Astrobrights/Neenah Bright White Cardstock, 8.5" x 11", 65 lb, 75 Sheets | 96 Brightness, Smooth Premium Finis…
- 2Crayola Construction Paper Bulk Pack (480 Sheets) – 10 Assorted Colors, 9x12, Teacher School Supplies & Classr…
- 3Neenah Index Cardstock, 8.5" x 11", 90 lb./163 gsm, White, 300 Sheets, Lightweight, 94 Brightness - EXTRA SHEE…
- 4Amazon Basics 3 Hole Punch, 10 Sheet Capacity, Black, Easy-Clean Tray 3-hole, 10-sheet, 1-pack
- 5Prang (Formerly SunWorks) Construction Paper, 10 Assorted Colors, 12" x 18", 50 Sheets Assorted 50 Sheets (Pac…
Frequently asked questions
- How many images do top Paper & Paper Crafts listings have on Amazon?
- The median top-10 best seller in Amazon's Arts, Crafts & Sewing > Crafting > Paper & Paper Crafts category has 7 gallery images (as of August 2026).
- Do best-selling Paper & Paper Crafts products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Paper & Paper Crafts listings on Amazon have?
- 10 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Paper & Paper Crafts products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 10,774 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Crafting
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.