Gallery images6
median images per top listing
Brand video7 of 10
top sellers include a brand-uploaded video
0%
Creator videos7
median creator videos per top listing
A+ Content8 of 10
top sellers use A+ (enhanced brand) content
0%
How Soap Making compares
This category's top sellers vs. the median Arts, Crafts & Sewing category and all benchmarked Amazon categories.
Gallery images
Soap Making
6
Arts, Crafts & Sewing median
6
All Amazon
6
Brand video
Soap Making
7 of 10
Arts, Crafts & Sewing median
6 of 10
All Amazon
7 of 10
Creator videos
Soap Making
7
Arts, Crafts & Sewing median
7
All Amazon
8
A+ Content
Soap Making
8 of 10
Arts, Crafts & Sewing median
8 of 10
All Amazon
9 of 10
What this benchmark means
- The leaders are entrenched — a median of 5,106 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 7 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 7 |
| A+ ContentShare with A+ (enhanced brand) content | 8 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 5,106 |
Top sellers in Soap Making
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1SIPA 4x4 inch 400PCS 100 Gauge POF Non-Venting Hole Shrink Wrap Bags Odorless for Soaps, Bath Bombs, Arts and…
- 2Pliadvbu 10 lb White Beeswax Pellets-Natural Beeswax- Candle Making Wax-Great for DIY Projects Home Care Produ…
- 3Puduo Resin Cleaner Water Softener, Epoxy Remover Tools | Epoxy Hand Scrub Soap , Fresh Scent、Easily Removes R…
- 4Handcraft Blends Peppermint Essential Oil – Huge 4 Fl Oz – 100% Pure and Natural – Premium Grade Essential Oil…
- 5CHANGTIKEJI Mica Powder，24 Colors - 10g/Bottle of Natural Pigment Powder for Epoxy Resin，Soap Making，Candle Ma…
Frequently asked questions
- How many images do top Soap Making listings have on Amazon?
- The median top-10 best seller in Amazon's Arts, Crafts & Sewing > Crafting > Soap Making category has 6 gallery images (as of August 2026).
- Do best-selling Soap Making products use A+ Content?
- 8 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Soap Making listings on Amazon have?
- 7 of 10 top sellers include a brand-uploaded video, and the median listing carries 7 creator (Amazon Influencer) videos.
- What rating do top Soap Making products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 5,106 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Crafting
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.