median images in the median Beading & Jewelry Making category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Beading & Jewelry Making categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Beading & Jewelry Making categories where even the top sellers are light on content — the fastest places to stand out.
Beading & Jewelry Making categories
Benchmarks for each Beading & Jewelry Making category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Beading Supplies | 6 | 4 of 10 | 9 | 10 of 10 |
| Beads & Bead Assortments | 6 | 7 of 10 | 9 | 8 of 10 |
| Charms | 6 | 5 of 10 | 9 | 9 of 10 |
| Engraving Machines & Tools | 8 | 9 of 10 | 10 | 10 of 10 |
| Fusible Glass Supplies | 6 | 3 of 10 | 1 | 6 of 10 |
| Jewelry Casting Supplies | 6 | 9 of 10 | 10 | 10 of 10 |
| Jewelry Findings | 6 | 3 of 10 | 10 | 8 of 10 |
| Jewelry Making Display & Packaging Supplies | 6 | 7 of 10 | 6 | 8 of 10 |
| Jewelry Making Kits | 7 | 9 of 10 | 10 | 10 of 10 |
| Jewelry Making Tools & Accessories | 8 | 6 of 10 | 10 | 7 of 10 |
| Jewelry Patterns | 5 | 2 of 10 | 0 | 5 of 10 |
| Metal Stamping Tools | 6 | 5 of 10 | 2 | 4 of 10 |
| Polishing & Buffing | 6 | 5 of 10 | 1 | 7 of 10 |
| Purse Making | 6 | 4 of 10 | 6 | 9 of 10 |
| Wax Molding Materials | 5 | 1 of 10 | 0 | 3 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.