median images in the median Needlework category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Needlework categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Needlework categories where even the top sellers are light on content — the fastest places to stand out.
Needlework categories
Benchmarks for each Needlework category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Cross-Stitch | 6 | 4 of 10 | 8 | 5 of 10 |
| Embroidery | 6 | 5 of 10 | 10 | 7 of 10 |
| Felt Applique Kits | 4 | 7 of 10 | 1 | 7 of 10 |
| Latch Hook | 6 | 8 of 10 | 3 | 8 of 10 |
| Needle Felting Supplies | 6 | 8 of 10 | 3 | 10 of 10 |
| Needlepoint | 6 | 5 of 10 | 2 | 8 of 10 |
| Punch Needle & Rug Punch | 6 | 8 of 10 | 2 | 7 of 10 |
| Tatting & Lacemaking | 3 | 4 of 10 | 1 | 2 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.