Gallery images6
median images per top listing
Brand video4 of 10
top sellers include a brand-uploaded video
0%
Creator videos8
median creator videos per top listing
A+ Content5 of 10
top sellers use A+ (enhanced brand) content
0%
How Cross-Stitch compares
This category's top sellers vs. the median Arts, Crafts & Sewing category and all benchmarked Amazon categories.
Gallery images
Cross-Stitch
6
Arts, Crafts & Sewing median
6
All Amazon
6
Brand video
Cross-Stitch
4 of 10
Arts, Crafts & Sewing median
6 of 10
All Amazon
7 of 10
Creator videos
Cross-Stitch
8
Arts, Crafts & Sewing median
7
All Amazon
8
A+ Content
Cross-Stitch
5 of 10
Arts, Crafts & Sewing median
8 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is still an open lever here — only 5 of 10 top sellers use it, so a well-built A+ module puts you ahead of most of the category's leaders, not just its average sellers.
- Unusually, creator video outruns brand video in this category (median 8 creator videos, but only 4 of 10 sellers have a brand video). Shoppers are already watching creators here.
- The leaders are entrenched — a median of 2,086 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 4 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 8 |
| A+ ContentShare with A+ (enhanced brand) content | 5 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 2,086 |
Top sellers in Cross-Stitch
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Friendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Flos…
- 2Friendship Bracelet String Kit String Bracelet Making Kit with 80 Skeins Embroidery Floss Cross Stitch Thread…
- 3CYANFOUR Embroidery Kit for Beginners with Step-By-Step Guidance & Videos | 4 Stages to Learn 38 Stitches, Inc…
- 470 Skeins Rainbow Color Embroidery Floss Friendship Bracelet String Cross Stitch Embroidery Thread Cotton Flos…
- 5Gutermann Thread Set: Sew-All: 100m: Pack of 20, Assorted 20 x 100m Popular Basic
Frequently asked questions
- How many images do top Cross-Stitch listings have on Amazon?
- The median top-10 best seller in Amazon's Arts, Crafts & Sewing > Needlework > Cross-Stitch category has 6 gallery images (as of August 2026).
- Do best-selling Cross-Stitch products use A+ Content?
- 5 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Cross-Stitch listings on Amazon have?
- 4 of 10 top sellers include a brand-uploaded video, and the median listing carries 8 creator (Amazon Influencer) videos.
- What rating do top Cross-Stitch products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 2,086 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Needlework
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.