median images in the median Knitting & Crochet category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Knitting & Crochet categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Knitting & Crochet categories where even the top sellers are light on content — the fastest places to stand out.
Knitting & Crochet categories
Benchmarks for each Knitting & Crochet category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Crochet Hooks | 6 | 8 of 10 | 9 | 8 of 10 |
| Crochet Kits | 6 | 7 of 10 | 10 | 10 of 10 |
| Crochet Patterns | 6 | 6 of 10 | 5 | 8 of 10 |
| Crochet Thread | 2 | 5 of 10 | 2 | 3 of 10 |
| Knitting & Crochet Notions | 6 | 7 of 10 | 7 | 9 of 10 |
| Knitting Kits | 7 | 10 of 10 | 9 | 10 of 10 |
| Knitting Looms & Boards | 6 | 7 of 10 | 4 | 9 of 10 |
| Knitting Needles | 5 | 4 of 10 | 2 | 7 of 10 |
| Knitting Patterns | 6 | 3 of 10 | 0 | 4 of 10 |
| Needle Cases | 6 | 6 of 10 | 4 | 10 of 10 |
| Yarn | 7 | 8 of 10 | 9 | 10 of 10 |
| Yarn Storage | 6 | 6 of 10 | 7 | 9 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.