median images in the median Sewing category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Sewing categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Sewing categories where even the top sellers are light on content — the fastest places to stand out.
Sewing categories
Benchmarks for each Sewing category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Embroidery Machines | 8 | 8 of 10 | 10 | 8 of 10 |
| Industrial Machines | 6 | 3 of 10 | 3 | 4 of 10 |
| Quilting | 6 | 5 of 10 | 10 | 10 of 10 |
| Serger & Overlock Machine Accessories | 5 | 2 of 10 | 0 | 7 of 10 |
| Sergers & Overlock Machines | 8 | 7 of 10 | 8 | 9 of 10 |
| Sewing Machine Parts & Accessories | 6 | 6 of 10 | 6 | 8 of 10 |
| Sewing Machines | 8 | 8 of 10 | 10 | 9 of 10 |
| Sewing Notions & Supplies | 6 | 5 of 10 | 10 | 7 of 10 |
| Sewing Patterns & Templates | 7 | 5 of 10 | 1 | 8 of 10 |
| Sewing Project Kits | 6 | 7 of 10 | 10 | 10 of 10 |
| Storage & Furniture | 6 | 6 of 10 | 10 | 8 of 10 |
| Thread & Floss | 6 | 7 of 10 | 5 | 9 of 10 |
| Trim & Embellishments | 6 | 6 of 10 | 10 | 8 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.