median images in the median Scrapbooking & Stamping category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Scrapbooking & Stamping categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Scrapbooking & Stamping categories where even the top sellers are light on content — the fastest places to stand out.
Scrapbooking & Stamping categories
Benchmarks for each Scrapbooking & Stamping category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Adhesive Vinyl | 6 | 4 of 10 | 10 | 10 of 10 |
| Adhesives | 6 | 10 of 10 | 10 | 10 of 10 |
| Albums & Refills | 6 | 7 of 10 | 10 | 10 of 10 |
| Chipboard | 6 | 4 of 10 | 1 | 8 of 10 |
| Die-Cutting & Embossing | 6 | 6 of 10 | 9 | 10 of 10 |
| Kits | 6 | 7 of 10 | 7 | 9 of 10 |
| Paper & Card Stock | 6 | 6 of 10 | 7 | 10 of 10 |
| Photo Transfer & Coloring Supplies | 6 | 8 of 10 | 1 | 9 of 10 |
| Scrapbooking Embellishments | 5 | 4 of 10 | 6 | 7 of 10 |
| Scrapbooking Tools | 6 | 5 of 10 | 9 | 8 of 10 |
| Stamps & Ink Pads | 6 | 7 of 10 | 7 | 9 of 10 |
| Stickers & Sticker Machines | 6 | 5 of 10 | 3 | 7 of 10 |
| Storage | 6 | 7 of 10 | 2 | 7 of 10 |
Falling behind on Amazon?
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.