Gallery images6
median images per top listing
Brand video6 of 10
top sellers include a brand-uploaded video
0%
Creator videos7
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Paper & Card Stock compares
This category's top sellers vs. the median Arts, Crafts & Sewing category and all benchmarked Amazon categories.
Gallery images
Paper & Card Stock
6
Arts, Crafts & Sewing median
6
All Amazon
6
Brand video
Paper & Card Stock
6 of 10
Arts, Crafts & Sewing median
6 of 10
All Amazon
7 of 10
Creator videos
Paper & Card Stock
7
Arts, Crafts & Sewing median
7
All Amazon
8
A+ Content
Paper & Card Stock
10 of 10
Arts, Crafts & Sewing median
8 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- The leaders are entrenched — a median of 3,756 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 6 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 7 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 3,756 |
Top sellers in Paper & Card Stock
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Silunkia 28 Sheets Brown Cardstock 8.5 x 11 Kraft Paper 92lb | Heavyweight Dark Brown paper Card Stock for Gre…
- 2100 Sheets Black Cardstock 11x17, 65lb Card Stock Construction Print Paper | 65lb/180gsm Thick Card Stock Pape…
- 3600 Sheets 50 Colors Construction Paper, 8.5x11 In, 80GSM | Colored cardstock for printing, layering & embossi…
- 4Astrobrights/Neenah Bright White Cardstock, 8.5" x 11", 65 lb, 75 Sheets | 96 Brightness, Smooth Premium Finis…
- 5Neenah Index Cardstock, 8.5" x 11", 90 lb./163 gsm, White, 300 Sheets, Lightweight, 94 Brightness - EXTRA SHEE…
Frequently asked questions
- How many images do top Paper & Card Stock listings have on Amazon?
- The median top-10 best seller in Amazon's Arts, Crafts & Sewing > Scrapbooking & Stamping > Paper & Card Stock category has 6 gallery images (as of August 2026).
- Do best-selling Paper & Card Stock products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Paper & Card Stock listings on Amazon have?
- 6 of 10 top sellers include a brand-uploaded video, and the median listing carries 7 creator (Amazon Influencer) videos.
- What rating do top Paper & Card Stock products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 3,756 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Scrapbooking & Stamping
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.