Gallery images6
median images per top listing
Brand video7 of 10
top sellers include a brand-uploaded video
0%
Creator videos5
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Thread & Floss compares
This category's top sellers vs. the median Arts, Crafts & Sewing category and all benchmarked Amazon categories.
Gallery images
Thread & Floss
6
Arts, Crafts & Sewing median
6
All Amazon
6
Brand video
Thread & Floss
7 of 10
Arts, Crafts & Sewing median
6 of 10
All Amazon
7 of 10
Creator videos
Thread & Floss
5
Arts, Crafts & Sewing median
7
All Amazon
8
A+ Content
Thread & Floss
9 of 10
Arts, Crafts & Sewing median
8 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- The leaders are entrenched — a median of 1,231 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 7 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 5 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 1,231 |
Top sellers in Thread & Floss
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Simthread All Purpose Sewing Thread, 42 Spool Assorted 1000 Yards Polyester Threads for Sewing, Handy Polyeste…
- 2Mandala Crafts Neutral Tex 90 Polyester Heavy Duty Thread for Upholstery | 1500x4 Yds T90 UV Resistant Strong…
- 3Mandala Crafts Black Tex 90 Polyester Heavy Duty Thread for Upholstery | 1500 Yds T90 UV Resistant Strong Thre…
- 4Friendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Flos…
- 5LOVIMAG Embroidery Thread 180pcs Friendship Bracelet String Floss Kit Yarn | Hair Wrap Shirt Lanyard Patterns…
Frequently asked questions
- How many images do top Thread & Floss listings have on Amazon?
- The median top-10 best seller in Amazon's Arts, Crafts & Sewing > Sewing > Thread & Floss category has 6 gallery images (as of August 2026).
- Do best-selling Thread & Floss products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Thread & Floss listings on Amazon have?
- 7 of 10 top sellers include a brand-uploaded video, and the median listing carries 5 creator (Amazon Influencer) videos.
- What rating do top Thread & Floss products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 1,231 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Sewing
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.