Gallery images6
median images per top listing
Brand video5 of 10
top sellers include a brand-uploaded video
0%
Creator videos9
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Charms compares
This category's top sellers vs. the median Arts, Crafts & Sewing category and all benchmarked Amazon categories.
Gallery images
Charms
6
Arts, Crafts & Sewing median
6
All Amazon
6
Brand video
Charms
5 of 10
Arts, Crafts & Sewing median
6 of 10
All Amazon
7 of 10
Creator videos
Charms
9
Arts, Crafts & Sewing median
7
All Amazon
8
A+ Content
Charms
9 of 10
Arts, Crafts & Sewing median
8 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 9 creator videos. Having creator video isn't a differentiator in Charms — having better creator video is.
- The leaders are entrenched — a median of 2,490 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 5 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 9 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 2,490 |
Top sellers in Charms
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1COO&KOO Charm Bracelet Making Kit, A Unicorn Girls Toy that Inspires Creativity and Imagination, Crafts for Gi…
- 2125 PCS Vintage Skeleton Key Set Charms, JIALEEY Mixed Antique Style Bronze Brass for Pendant DIY Jewelry Maki…
- 3Wholesale Bulk Lots Jewelry Making Silver Charms Mixed Smooth Tibetan Silver Metal Charms Pendants DIY for Nec…
- 4Sistenia 200PCS Charms for Jewelry Making, Bag Charms Bulk Mixed Color Gold Metal Enamel Charm for Bracelets K…
- 5SANNIX 350Pcs Bracelet Charms Jewelry Making Charms Assorted Gold Plated | Enamel Pendants, for DIY Necklace B…
Frequently asked questions
- How many images do top Charms listings have on Amazon?
- The median top-10 best seller in Amazon's Arts, Crafts & Sewing > Beading & Jewelry Making > Charms category has 6 gallery images (as of August 2026).
- Do best-selling Charms products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Charms listings on Amazon have?
- 5 of 10 top sellers include a brand-uploaded video, and the median listing carries 9 creator (Amazon Influencer) videos.
- What rating do top Charms products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 2,490 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Beading & Jewelry Making
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.