Gallery images1
median images per top listing
Brand video0 of 10
top sellers include a brand-uploaded video
0%
Creator videos0
median creator videos per top listing
A+ Content3 of 10
top sellers use A+ (enhanced brand) content
0%
How Apparel compares
This category's top sellers vs. the median Automotive category and all benchmarked Amazon categories.
Gallery images
Apparel
1
Automotive median
6
All Amazon
6
Brand video
Apparel
0 of 10
Automotive median
6 of 10
All Amazon
7 of 10
Creator videos
Apparel
0
Automotive median
4
All Amazon
8
A+ Content
Apparel
3 of 10
Automotive median
9 of 10
All Amazon
9 of 10
What this benchmark means
- This is a content-poor category: even the top 10 sellers carry a median of 1 gallery image. Baseline content investment — a full image stack, a brand video — is enough to look meaningfully better than the category leaders.
- A+ Content is still an open lever here — only 3 of 10 top sellers use it, so a well-built A+ module puts you ahead of most of the category's leaders, not just its average sellers.
- Creator video is essentially absent from top Apparel listings — a first-mover opportunity for any brand willing to seed creator content in this category.
- The leaders are entrenched — a median of 1,356 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 1 |
| Brand videoShare with a brand-uploaded product video | 0 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 0 |
| A+ ContentShare with A+ (enhanced brand) content | 3 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 1,356 |
Top sellers in Apparel
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1BMW Roundel Cap - Black
- 2Harley-Davidson Men's Eagle Piston Short Sleeve Crew-Neck Cotton T-Shirt - Black X-Large Black
- 3Tee Luv Chevy Hat - Patriotic Chevrolet Bowtie Car Logo Baseball Cap
- 4Harley-Davidson Men's Orange Elongated Bar & Shield White T-Shirt 30291967 X-Large Charcoal
- 5Harley-Davidson Men's Eagle Piston Long Sleeve Crew Shirt, Black 30299947 Large
Frequently asked questions
- How many images do top Apparel listings have on Amazon?
- The median top-10 best seller in Amazon's Automotive > Automotive Enthusiast Merchandise > Apparel category has 1 gallery image (as of August 2026).
- Do best-selling Apparel products use A+ Content?
- 3 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Apparel listings on Amazon have?
- 0 of 10 top sellers include a brand-uploaded video, and the median listing carries 0 creator (Amazon Influencer) videos.
- What rating do top Apparel products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 1,356 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.