median images in the median Automotive category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Automotive categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Automotive categories where even the top sellers are light on content — the fastest places to stand out.
Automotive categories
Benchmarks for each Automotive category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Automotive Enthusiast Merchandisemedian across 7 categories | 1 | 0 of 10 | 0 | 3 of 10 |
| Car Caremedian across 9 categories | 6 | 8 of 10 | 10 | 10 of 10 |
| Car Electronics & Accessories | 8 | 10 of 10 | 10 | 10 of 10 |
| Exterior Accessoriesmedian across 27 categories | 6 | 6 of 10 | 2 | 8 of 10 |
| Heavy Duty & Commercial Vehicle Equipmentmedian across 4 categories | 6 | 7 of 10 | 6 | 10 of 10 |
| Interior Accessoriesmedian across 17 categories | 7 | 7 of 10 | 10 | 9 of 10 |
| Lights & Lighting Accessoriesmedian across 5 categories | 7 | 7 of 10 | 10 | 10 of 10 |
| Motorcycle & Powersportsmedian across 5 categories | 6 | 7 of 10 | 9 | 9 of 10 |
| Oils & Fluidsmedian across 12 categories | 6 | 5 of 10 | 5 | 8 of 10 |
| Paint & Paint Supplies | 6 | 6 of 10 | 8 | 8 of 10 |
| Performance Parts & Accessoriesmedian across 17 categories | 3 | 2 of 10 | 0 | 8 of 10 |
| Replacement Partsmedian across 24 categories | 6 | 6 of 10 | 3 | 9 of 10 |
| RV Parts & Accessoriesmedian across 15 categories | 6 | 9 of 10 | 9 | 10 of 10 |
| Tires & Wheelsmedian across 4 categories | 7 | 6 of 10 | 2 | 8 of 10 |
| Tools & Equipmentmedian across 27 categories | 6 | 6 of 10 | 3 | 9 of 10 |
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.