median images in the median Oils & Fluids category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Oils & Fluids categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Oils & Fluids categories where even the top sellers are light on content — the fastest places to stand out.
Oils & Fluids categories
Benchmarks for each Oils & Fluids category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Additives | 7 | 8 of 10 | 10 | 9 of 10 |
| Body Repair & Restoration Chemicals | 7 | 8 of 10 | 10 | 9 of 10 |
| Brake Fluids | 6 | 5 of 10 | 5 | 8 of 10 |
| Flushes | 4 | 7 of 10 | 3 | 8 of 10 |
| Greases & Lubricants | 6 | 4 of 10 | 10 | 8 of 10 |
| Oils | 7 | 6 of 10 | 8 | 10 of 10 |
| Power Steering Fluids | 4 | 3 of 10 | 1 | 7 of 10 |
| Radiator Conditioners & Protectants | 1 | 4 of 10 | 0 | 4 of 10 |
| Refrigerants | 5 | 0 of 10 | 1 | 2 of 10 |
| Sealers | 8 | 9 of 10 | 7 | 9 of 10 |
| Windshield Washer Fluids | 6 | 4 of 10 | 5 | 8 of 10 |
| Winter Products | 2 | 4 of 10 | 1 | 7 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.