Gallery images7
median images per top listing
Brand video6 of 10
top sellers include a brand-uploaded video
0%
Creator videos8
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Oils compares
This category's top sellers vs. the median Automotive category and all benchmarked Amazon categories.
Gallery images
Oils
7
Automotive median
6
All Amazon
6
Brand video
Oils
6 of 10
Automotive median
6 of 10
All Amazon
7 of 10
Creator videos
Oils
8
Automotive median
4
All Amazon
8
A+ Content
Oils
10 of 10
Automotive median
9 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- The leaders are entrenched — a median of 8,947 reviews at 4.8 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 6 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 8 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.8 stars |
| ReviewsMedian review count | 8,947 |
Top sellers in Oils
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Castrol EDGE 0W-20 Advanced Full Synthetic Motor Oil, 5 Quarts
- 2Valvoline Advanced Full Synthetic SAE 0W-20 Motor Oil 5 QT Advanced Protection 5 QT 0W-20
- 3Valvoline MaxLife High Mileage 5W-30 Synthetic Blend Motor Oil 5 Quart High Mileage 5 qt (Pack of 1) 5W-30
- 4Castrol GTX High Mileage 5W-30 Synthetic Blend Motor Oil, 5 Quarts
- 5Castrol EDGE High Mileage 5W-30 Advanced Full Synthetic Motor Oil, 5 Quarts
Frequently asked questions
- How many images do top Oils listings have on Amazon?
- The median top-10 best seller in Amazon's Automotive > Oils & Fluids > Oils category has 7 gallery images (as of August 2026).
- Do best-selling Oils products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Oils listings on Amazon have?
- 6 of 10 top sellers include a brand-uploaded video, and the median listing carries 8 creator (Amazon Influencer) videos.
- What rating do top Oils products have on Amazon?
- The median top seller in this category holds a 4.8-star rating across 8,947 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Oils & Fluids
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.