Gallery images7
median images per top listing
Brand video8 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Additives compares
This category's top sellers vs. the median Automotive category and all benchmarked Amazon categories.
Gallery images
Additives
7
Automotive median
6
All Amazon
6
Brand video
Additives
8 of 10
Automotive median
6 of 10
All Amazon
7 of 10
Creator videos
Additives
10
Automotive median
4
All Amazon
8
A+ Content
Additives
9 of 10
Automotive median
9 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Additives — having better creator video is.
- The leaders are entrenched — a median of 9,745 reviews at 4.8 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 8 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.8 stars |
| ReviewsMedian review count | 9,745 |
Top sellers in Additives
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Prolube Oil Treatment - Engine Oil Additive for Gas & Diesel Engines - Reduces Wear, Noise, Vibration - Boosts…
- 2Hot Shot's Secret Everyday Diesel Treatment EDT, 16 oz | Treats 400 gallons. Cleans fuel systems and injectors…
- 3STA-BIL Storage Fuel Stabilizer, 16 oz | Treats 40 gallons. Keeps fuel fresh for up to 24 months during storag…
- 4Red Line 60103 SI-1 Complete Fuel System Cleaner, Cleans and Prevents Corrosion in Fuel Systems, Cleans Inject…
- 5Archoil Diesel Fuel System Kit - AR6400-D (12 oz) + AR6500 (40 oz) - Complete Restoration For All Diesel Engin…
Frequently asked questions
- How many images do top Additives listings have on Amazon?
- The median top-10 best seller in Amazon's Automotive > Oils & Fluids > Additives category has 7 gallery images (as of August 2026).
- Do best-selling Additives products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Additives listings on Amazon have?
- 8 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Additives products have on Amazon?
- The median top seller in this category holds a 4.8-star rating across 9,745 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Oils & Fluids
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.