median images in the median Car Care category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Car Care categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Car Care categories where even the top sellers are light on content — the fastest places to stand out.
Car Care categories
Benchmarks for each Car Care category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Cleaning Kits | 6 | 7 of 10 | 10 | 10 of 10 |
| Exterior Care | 7 | 8 of 10 | 10 | 10 of 10 |
| Finishing | 7 | 6 of 10 | 8 | 9 of 10 |
| Glass Care | 7 | 9 of 10 | 10 | 10 of 10 |
| Interior Care | 7 | 9 of 10 | 10 | 10 of 10 |
| Solvents | 6 | 4 of 10 | 1 | 5 of 10 |
| Tire & Wheel Care | 6 | 9 of 10 | 10 | 10 of 10 |
| Tools & Equipment | 6 | 9 of 10 | 10 | 10 of 10 |
| Undercoatings | 6 | 6 of 10 | 3 | 8 of 10 |
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Automotive
- Automotive Enthusiast Merchandise
- Car Electronics & Accessories
- Exterior Accessories
- Heavy Duty & Commercial Vehicle Equipment
- Interior Accessories
- Lights & Lighting Accessories
- Motorcycle & Powersports
- Oils & Fluids
- Paint & Paint Supplies
- Performance Parts & Accessories
- Replacement Parts
- RV Parts & Accessories
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.