median images in the median Performance Parts & Accessories category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Performance Parts & Accessories categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Performance Parts & Accessories categories where even the top sellers are light on content — the fastest places to stand out.
Performance Parts & Accessories categories
Benchmarks for each Performance Parts & Accessories category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Batteries & Accessories | 10 | 7 of 10 | 4 | 9 of 10 |
| Bearings & Seals | 1 | 2 of 10 | 0 | 6 of 10 |
| Belts, Hoses & Pulleys | 0 | 0 of 10 | 0 | 5 of 10 |
| Brake System | 7 | 9 of 10 | 5 | 10 of 10 |
| Drive Train | 1 | 1 of 10 | 0 | 6 of 10 |
| Emission System | 1 | 2 of 10 | 0 | 9 of 10 |
| Engine Cooling | 3 | 3 of 10 | 0 | 9 of 10 |
| Engines & Engine Parts | 3 | 1 of 10 | 0 | 5 of 10 |
| Exhaust Systems & Parts | 4 | 4 of 10 | 1 | 8 of 10 |
| Filters | 6 | 5 of 10 | 4 | 9 of 10 |
| Fuel System | 5 | 4 of 10 | 1 | 9 of 10 |
| Gaskets | 0 | 2 of 10 | 0 | 6 of 10 |
| Ignition & Electrical | 5 | 2 of 10 | 2 | 7 of 10 |
| Shocks, Struts & Suspension | 0 | 5 of 10 | 1 | 8 of 10 |
| Starters & Alternators | 0 | 0 of 10 | 0 | 5 of 10 |
| Steering System | 2 | 0 of 10 | 0 | 6 of 10 |
| Switches & Relays | 3 | 6 of 10 | 1 | 9 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.