Gallery images7
median images per top listing
Brand video6 of 10
top sellers include a brand-uploaded video
0%
Creator videos8
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Finishing compares
This category's top sellers vs. the median Automotive category and all benchmarked Amazon categories.
Gallery images
Finishing
7
Automotive median
6
All Amazon
6
Brand video
Finishing
6 of 10
Automotive median
6 of 10
All Amazon
7 of 10
Creator videos
Finishing
8
Automotive median
4
All Amazon
8
A+ Content
Finishing
9 of 10
Automotive median
9 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 8 creator videos. Having creator video isn't a differentiator in Finishing — having better creator video is.
- The leaders are entrenched — a median of 8,701 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 6 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 8 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 8,701 |
Top sellers in Finishing
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Rust-Oleum Stops Rust Reformer Black Spray Paint for Painted and Bare Metal | Converts Rust Into a Paintable S…
- 2Evapo-Rust CRC Heavy Duty Rust Remover for Metal and Tools - 32 oz | Reusable Water-Based Rust Remover, Auto P…
- 3Adam's Iron Remover (16oz) - Iron Out Fallout & Stop Rust Remover Spray for Car Detailing Removes Iron Particl…
- 4Evapo-Rust CRC Heavy Duty Rust Remover, 1 Gallon Bottle | Reusable Water-Based Rust Remover, Auto Parts & Hard…
- 5Fluid Film® Aerosol 11.75oz
Frequently asked questions
- How many images do top Finishing listings have on Amazon?
- The median top-10 best seller in Amazon's Automotive > Car Care > Finishing category has 7 gallery images (as of August 2026).
- Do best-selling Finishing products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Finishing listings on Amazon have?
- 6 of 10 top sellers include a brand-uploaded video, and the median listing carries 8 creator (Amazon Influencer) videos.
- What rating do top Finishing products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 8,701 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Car Care
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.