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Amazon Automotive: Tools & Equipment (Automotive) content benchmarks

Across 27 benchmarked Tools & Equipment categories, the median category's top sellers have 6 gallery images, 6 of 10 include a brand video, carry 3 creator videos, and 9 of 10 use A+ Content (top-10 best sellers per category, August 2026).

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Tom Logan avatar
Tom LoganCEO, Cohley
Date analyzedAugust 11, 2026
Categories analyzed1,777
Listings analyzed17,665
How these numbers are measured — full methodology
Gallery images6

median images in the median Tools & Equipment category

Brand video6 of 10

top sellers with a brand video, median category

0%
Creator videos3

median creator videos per top listing

A+ Content9 of 10

top sellers using A+ Content, median category

0%

Most content-saturated

Tools & Equipment categories where the leaders are most built out — expect a high content bar.

  1. 1Diagnostic, Test & Measurement Tools
  2. 2Jump Starters, Battery Chargers & Portable Power
  3. 3Garage & Shop

Biggest content openings

Tools & Equipment categories where even the top sellers are light on content — the fastest places to stand out.

  1. 1Lockout Kits
  2. 2Flywheel Locks
  3. 3Muffler Tools

Tools & Equipment categories

Benchmarks for each Tools & Equipment category, measured from the top 10 best sellers.

CategoryImagesBrand videoCreator videosA+ Content
Air Conditioning Tools & Equipment65 of 10410 of 10
Applicators65 of 1029 of 10
Body Repair Tools66 of 1079 of 10
Brake Tools68 of 10610 of 10
Bushing Tools64 of 1017 of 10
Cooling & Water Pump Tools67 of 1019 of 10
Diagnostic, Test & Measurement Tools89 of 101010 of 10
Drive Train Tools62 of 1017 of 10
Electrical System Tools65 of 1028 of 10
Engine Tools66 of 10410 of 10
Flywheel Locks62 of 1006 of 10
Garage & Shop59 of 101010 of 10
Hand Tools66 of 10910 of 10
Hose Repair Kits62 of 1017 of 10
Jump Starters, Battery Chargers & Portable Power610 of 101010 of 10
Lockout Kits52 of 1005 of 10
Muffler Tools53 of 1007 of 10
Oil System Tools65 of 10610 of 10
Oxygen Sensor Removers62 of 1039 of 10
Parts Washers66 of 1037 of 10
Riveters78 of 10510 of 10
Spark Plug & Ignition Tools76 of 10510 of 10
Steering & Suspension Tools66 of 10410 of 10
Strut Compressors67 of 1029 of 10
Thread Repair Kits77 of 1038 of 10
Tool Sets62 of 1027 of 10
Windshield Wiper Tools63 of 1017 of 10

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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.