Gallery images10
median images per top listing
Brand video10 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Deodorants & Antiperspirants compares
This category's top sellers vs. the median Beauty category and all benchmarked Amazon categories.
Gallery images
Deodorants & Antiperspirants
10
Beauty median
7
All Amazon
6
Brand video
Deodorants & Antiperspirants
10 of 10
Beauty median
8 of 10
All Amazon
7 of 10
Creator videos
Deodorants & Antiperspirants
10
Beauty median
10
All Amazon
8
A+ Content
Deodorants & Antiperspirants
10 of 10
Beauty median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Deodorants & Antiperspirants is an image-heavy category: the median top listing has 10 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Deodorants & Antiperspirants — having better creator video is.
- The leaders are entrenched — a median of 17,721 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 10 |
| Brand videoShare with a brand-uploaded product video | 10 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 17,721 |
Top sellers in Deodorants & Antiperspirants
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Degree Men Original Antiperspirant Cool Rush Twin Pack Sweat 2 Pack 2.7 oz | 48-Hour Sweat & Odor Protection f…
- 2Degree Men UltraClear Antiperspirant Deodorant Black+White 2 Count 72-Hour Sweat & Odor Protection Antiperspir…
- 3Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X…
- 4Dove Antiperspirant Deodorant Stick Original Clean 2.6 oz 2PK | All Day Underarm Sweat & Odor Protection for W…
- 5DOVE MEN + CARE Antiperspirant Deodorant Stick Clean Comfort Twin Pack 72-Hour Sweat & Odor Protection Antiper…
Frequently asked questions
- How many images do top Deodorants & Antiperspirants listings have on Amazon?
- The median top-10 best seller in Amazon's Beauty > Personal Care > Deodorants & Antiperspirants category has 10 gallery images (as of August 2026).
- Do best-selling Deodorants & Antiperspirants products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Deodorants & Antiperspirants listings on Amazon have?
- 10 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Deodorants & Antiperspirants products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 17,721 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.