median images per top listing
top sellers include a brand-uploaded video
median creator videos per top listing
top sellers use A+ (enhanced brand) content
How Personal Care compares
This category's top sellers vs. the median Beauty category and all benchmarked Amazon categories.
Gallery images
Brand video
Creator videos
A+ Content
What this benchmark means
- A+ Content is table stakes: 5 of 5 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Unusually, creator video outruns brand video in this category (median 6 creator videos, but only 2 of 5 sellers have a brand video). Shoppers are already watching creators here.
The numbers
| Content benchmark | Top 5 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 2 of 5 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 6 |
| A+ ContentShare with A+ (enhanced brand) content | 5 of 5 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 418 |
Top sellers in Personal Care
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Scotch-Brite Zero Scratch Scrub Sponge, 3 Pack | Kitchen Sponges for Cleaning Home, Bathroom, Effective + Gent…
- 2OFF! Deep Woods Max Insect Repellent, Mosquito & Tick Aerosol Bug Spray with 20% Picaridin, Long Lasting DEET-…
- 3Something Nice Lumismart Whitening Strips - Dentist-Designed, Enamel Safe, up to 42 Treatments with Smart Adju…
- 4Something Nice Lumismart Whitening Strips - Dentist-Designed, Enamel Safe, up to 42 Treatments with Smart Adju…
- 5Neutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct Original 25 Count (Pack of 2)
Personal Care categories
Benchmarks for each Personal Care category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Bath & Bathing Accessories | 6 | 6 of 10 | 10 | 10 of 10 |
| Deodorants & Antiperspirants | 10 | 10 of 10 | 10 | 10 of 10 |
| Piercing & Tattoo Supplies | 6 | 8 of 10 | 10 | 10 of 10 |
Frequently asked questions
- How many images do top Personal Care listings have on Amazon?
- The median top-5 best seller in Amazon's Beauty > Personal Care category has 7 gallery images (as of August 2026).
- Do best-selling Personal Care products use A+ Content?
- 5 of 5 of the top 5 best sellers in this category use A+ Content on their product pages.
- How much video do top Personal Care listings on Amazon have?
- 2 of 5 top sellers include a brand-uploaded video, and the median listing carries 6 creator (Amazon Influencer) videos.
- What rating do top Personal Care products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 418 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 5 best sellers in each category — the leaders, not the average listing. Read the methodology.