median images per top listing
top sellers include a brand-uploaded video
median creator videos per top listing
top sellers use A+ (enhanced brand) content
How Fragrance compares
This category's top sellers vs. the median Beauty category and all benchmarked Amazon categories.
Gallery images
Brand video
Creator videos
A+ Content
What this benchmark means
- A+ Content is table stakes: 5 of 5 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Fragrance — having better creator video is.
- The leaders are entrenched — a median of 47,624 reviews at 4.5 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 5 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 4 of 5 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 5 of 5 listings |
| Star ratingMedian listing rating | 4.5 stars |
| ReviewsMedian review count | 47,624 |
Top sellers in Fragrance
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1BellaVita Luxury Honey Oud Eau de Parfum | 100 ml | Unisex Perfume | Unisex Perfume with long-lasting Honey Ou…
- 2Nautica Voyage Eau de Toilette, Men's Fragrance, 3.3 fl oz Nautica Voyage 3.4 Fl Oz (Pack of 1)
- 3eos Cashmere Body Mist, Vanilla Cashmere, soft musk, cozy caramel, hair mist, body spray for women, moisturizi…
- 4ARMAF club de nuit intense Man EDT Men New in Box, Black , 3.6 Fl Oz 3.6 Fl Oz (Pack of 1)
- 5Lattafa Yara - Vanilla, Gourmand, Fruity, Floral - Eau de Parfum Long-Lasting Fragrance for Women, 3.40 Ounce…
Fragrance categories
Benchmarks for each Fragrance category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Children's | 6 | 3 of 10 | 7 | 4 of 10 |
| Dusting Powders | 5 | 5 of 10 | 9 | 8 of 10 |
| Men's | 6 | 9 of 10 | 10 | 8 of 10 |
| Sets | 6 | 6 of 10 | 5 | 8 of 10 |
| Women's | 7 | 6 of 10 | 10 | 8 of 10 |
Frequently asked questions
- How many images do top Fragrance listings have on Amazon?
- The median top-5 best seller in Amazon's Beauty > Fragrance category has 7 gallery images (as of August 2026).
- Do best-selling Fragrance products use A+ Content?
- 5 of 5 of the top 5 best sellers in this category use A+ Content on their product pages.
- How much video do top Fragrance listings on Amazon have?
- 4 of 5 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Fragrance products have on Amazon?
- The median top seller in this category holds a 4.5-star rating across 47,624 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 5 best sellers in each category — the leaders, not the average listing. Read the methodology.