Gallery images6
median images per top listing
Brand video3 of 10
top sellers include a brand-uploaded video
0%
Creator videos7
median creator videos per top listing
A+ Content4 of 10
top sellers use A+ (enhanced brand) content
0%
How Children's compares
This category's top sellers vs. the median Beauty category and all benchmarked Amazon categories.
Gallery images
Children's
6
Beauty median
7
All Amazon
6
Brand video
Children's
3 of 10
Beauty median
8 of 10
All Amazon
7 of 10
Creator videos
Children's
7
Beauty median
10
All Amazon
8
A+ Content
Children's
4 of 10
Beauty median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is still an open lever here — only 4 of 10 top sellers use it, so a well-built A+ module puts you ahead of most of the category's leaders, not just its average sellers.
- Unusually, creator video outruns brand video in this category (median 7 creator videos, but only 3 of 10 sellers have a brand video). Shoppers are already watching creators here.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 3 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 7 |
| A+ ContentShare with A+ (enhanced brand) content | 4 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 906 |
Top sellers in Children's
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Jafra Tender Moments Fresh Baby Cologne 3.3 Fl oz
- 2Ioly's Jjafra Tender Moments Baby Cologne for boys, girls Jjafra baby perfume for newborn Alcohol FREE Paraben…
- 3Evereden Darling Hair & Body Fragrance Mist, Rose & Vanilla, Kids & Teens | Long-Lasting Strawberry, Rose & Va…
- 4MIX:BAR Cloud Musk Hair + Body Mist Spray for Women + Girls - Musk, Cardamom, Iris, Jasmine, Cotton Peony, Ton…
- 5Minnie Mouse, Disney, Fragrance, for Kids, Eau de Toilette, EDT, 3.4oz, 100ml, Perfume, Spray, Made in Spain,…
Frequently asked questions
- How many images do top Children's listings have on Amazon?
- The median top-10 best seller in Amazon's Beauty > Fragrance > Children's category has 6 gallery images (as of August 2026).
- Do best-selling Children's products use A+ Content?
- 4 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Children's listings on Amazon have?
- 3 of 10 top sellers include a brand-uploaded video, and the median listing carries 7 creator (Amazon Influencer) videos.
- What rating do top Children's products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 906 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.