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Benchmark your digital shelf against top sellers

Amazon Beauty: Women's (Fragrance) content benchmarks

Top-selling Women's listings on Amazon have a median of 7 gallery images; 6 of 10 include a brand video; the median listing carries 10 creator videos; 8 of 10 use A+ Content (top 10 best sellers, August 2026).

Tom Logan avatar
Tom LoganCEO, Cohley
Date analyzedAugust 11, 2026
Categories analyzed1,777
Listings analyzed17,665
How these numbers are measured — full methodology
Gallery images7

median images per top listing

Brand video6 of 10

top sellers include a brand-uploaded video

0%
Creator videos10

median creator videos per top listing

A+ Content8 of 10

top sellers use A+ (enhanced brand) content

0%

How Women's compares

This category's top sellers vs. the median Beauty category and all benchmarked Amazon categories.

Gallery images

Women's
7
Beauty median
7
All Amazon
6

Brand video

Women's
6 of 10
Beauty median
8 of 10
All Amazon
7 of 10

Creator videos

Women's
10
Beauty median
10
All Amazon
8

A+ Content

Women's
8 of 10
Beauty median
10 of 10
All Amazon
9 of 10

What this benchmark means

  • Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Women's — having better creator video is.
  • The leaders are entrenched — a median of 16,986 reviews at 4.4 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.

The numbers

Content benchmarkTop 10 best sellers (August 2026)
Gallery imagesMedian image count across top listings7
Brand videoShare with a brand-uploaded product video6 of 10 listings
Creator videosMedian count of Amazon Influencer / creator videos10
A+ ContentShare with A+ (enhanced brand) content8 of 10 listings
Star ratingMedian listing rating4.4 stars
ReviewsMedian review count16,986

Top sellers in Women's

The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.

  1. 1BellaVita Luxury Honey Oud Eau de Parfum | 100 ml | Unisex Perfume | Unisex Perfume with long-lasting Honey Ou…
  2. 2eos Cashmere Body Mist, Vanilla Cashmere, soft musk, cozy caramel, hair mist, body spray for women, moisturizi…
  3. 3Lattafa Yara - Vanilla, Gourmand, Fruity, Floral - Eau de Parfum Long-Lasting Fragrance for Women, 3.40 Ounce…
  4. 4Lattafa Khamrah - Vanilla, Warm Spicy, Amber, Cinnamon - Eau de Parfum Long-Lasting Fragrance for Unisex, 3.40…
  5. 5Bellavita Luxury Honey oud Eau de Parfum | 20 ml (0.7 fl.oz.) | Travel Size Perfume for Men and Women | Sweet…

Frequently asked questions

How many images do top Women's listings have on Amazon?
The median top-10 best seller in Amazon's Beauty > Fragrance > Women's category has 7 gallery images (as of August 2026).
Do best-selling Women's products use A+ Content?
8 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
How much video do top Women's listings on Amazon have?
6 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
What rating do top Women's products have on Amazon?
The median top seller in this category holds a 4.4-star rating across 16,986 reviews.

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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.