median images in the median Beauty category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Beauty categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Beauty categories where even the top sellers are light on content — the fastest places to stand out.
Beauty categories
Benchmarks for each Beauty category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Foot, Hand & Nail Care | 7 | 5 of 5 | 10 | 5 of 5 |
| Fragrance | 7 | 4 of 5 | 10 | 5 of 5 |
| Hair Care | 9 | 4 of 5 | 10 | 5 of 5 |
| Makeup | 8 | 4 of 5 | 10 | 5 of 5 |
| Oral Care | 9 | 5 of 5 | 10 | 5 of 5 |
| Personal Care | 7 | 2 of 5 | 6 | 5 of 5 |
| Shave & Hair Removal | 7 | 5 of 5 | 10 | 5 of 5 |
| Skin Care | 7 | 3 of 5 | 8 | 5 of 5 |
| Tools & Accessories | 5 | 2 of 5 | 10 | 3 of 5 |
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.