median images per top listing
top sellers include a brand-uploaded video
median creator videos per top listing
top sellers use A+ (enhanced brand) content
How Tools & Accessories compares
This category's top sellers vs. the median Beauty category and all benchmarked Amazon categories.
Gallery images
Brand video
Creator videos
A+ Content
What this benchmark means
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Tools & Accessories — having better creator video is.
- Unusually, creator video outruns brand video in this category (median 10 creator videos, but only 2 of 5 sellers have a brand video). Shoppers are already watching creators here.
- The leaders are entrenched — a median of 4,705 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 5 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 5 |
| Brand videoShare with a brand-uploaded product video | 2 of 5 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 3 of 5 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 4,705 |
Top sellers in Tools & Accessories
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1REVO The Original 4-in-1 Smart Cupping Massager with LED Light, Heat, Dynamic Suction & Vibration Massage, Por…
- 23 | 6 | 8 Pack Hair Dryer Bags Drawstring Bag Container Hairdryer Bag for travel bathroom (8 PCS, Black) 8 PCS…
- 3BeautifyBeauties Continuous Spray Bottle for Hair, 16.9 oz Mister Spray | Perfect for barbers, salons, househo…
- 4Sminiker Professional Hair Clippers Cordless Barber Shavers Rechargeable Hair Cutting Kit with 1 Hairdressing…
- 5Amazon Basics Double-Tipped Cotton Swabs for Personal Hygiene and Baby Care, Cotton, Versatile, Baby Safe, 500…
Tools & Accessories categories
Benchmarks for each Tools & Accessories category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Bags & Cases | 6 | 10 of 10 | 10 | 10 of 10 |
| Cotton Balls & Swabs | 6 | 7 of 10 | 10 | 10 of 10 |
| Makeup Brushes & Tools | 6 | 8 of 10 | 10 | 10 of 10 |
| Salon & Spa Equipment | 6 | 5 of 10 | 10 | 9 of 10 |
| Skin Care Tools | 7 | 7 of 10 | 10 | 9 of 10 |
Frequently asked questions
- How many images do top Tools & Accessories listings have on Amazon?
- The median top-5 best seller in Amazon's Beauty > Tools & Accessories category has 5 gallery images (as of August 2026).
- Do best-selling Tools & Accessories products use A+ Content?
- 3 of 5 of the top 5 best sellers in this category use A+ Content on their product pages.
- How much video do top Tools & Accessories listings on Amazon have?
- 2 of 5 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Tools & Accessories products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 4,705 reviews.
Falling behind on Amazon?
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 5 best sellers in each category — the leaders, not the average listing. Read the methodology.