Gallery images6
median images per top listing
Brand video8 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Makeup Brushes & Tools compares
This category's top sellers vs. the median Beauty category and all benchmarked Amazon categories.
Gallery images
Makeup Brushes & Tools
6
Beauty median
7
All Amazon
6
Brand video
Makeup Brushes & Tools
8 of 10
Beauty median
8 of 10
All Amazon
7 of 10
Creator videos
Makeup Brushes & Tools
10
Beauty median
10
All Amazon
8
A+ Content
Makeup Brushes & Tools
10 of 10
Beauty median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Makeup Brushes & Tools — having better creator video is.
- The leaders are entrenched — a median of 14,397 reviews at 4.5 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 8 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.5 stars |
| ReviewsMedian review count | 14,397 |
Top sellers in Makeup Brushes & Tools
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Kiss Lash Adhesive, Lash Glue, 24hr Strip Eyelash Adhesive, Clear, Includes Lash Adhesive, Long Lasting Wear,…
- 2Lash Cluster Glue, Waterproof Bond and Seal Lash Glue, Black - 10ml | Strong Hold 3-7days, Latex-free & Formal…
- 3AOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powd…
- 4e.l.f. Pro Eyelash Curler, Stainless Steel Lash Curler, Long-Lasting Natural Curl, Ergonomic Design, Includes…
- 5Lash Clusters Kit 708Pcs Individual Cluster Lash Extensions Kit 30D+40D+50D+60D+80D+100D Wispy Eyelash Cluster…
Frequently asked questions
- How many images do top Makeup Brushes & Tools listings have on Amazon?
- The median top-10 best seller in Amazon's Beauty > Tools & Accessories > Makeup Brushes & Tools category has 6 gallery images (as of August 2026).
- Do best-selling Makeup Brushes & Tools products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Makeup Brushes & Tools listings on Amazon have?
- 8 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Makeup Brushes & Tools products have on Amazon?
- The median top seller in this category holds a 4.5-star rating across 14,397 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Tools & Accessories
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.