Gallery images9
median images per top listing
Brand video4 of 5
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content5 of 5
top sellers use A+ (enhanced brand) content
0%
How Hair Care compares
This category's top sellers vs. the median Beauty category and all benchmarked Amazon categories.
Gallery images
Hair Care
9
Beauty median
7
All Amazon
6
Brand video
Hair Care
4 of 5
Beauty median
8 of 10
All Amazon
7 of 10
Creator videos
Hair Care
10
Beauty median
10
All Amazon
8
A+ Content
Hair Care
5 of 5
Beauty median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Hair Care is an image-heavy category: the median top listing has 9 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- A+ Content is table stakes: 5 of 5 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Hair Care — having better creator video is.
- The leaders are entrenched — a median of 31,339 reviews at 4.5 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 5 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 9 |
| Brand videoShare with a brand-uploaded product video | 4 of 5 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 5 of 5 listings |
| Star ratingMedian listing rating | 4.5 stars |
| ReviewsMedian review count | 31,339 |
Top sellers in Hair Care
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz Shampoo 7 Ounce
- 2Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle 120 Count (Pack of 1)
- 3L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-grea…
- 4Lottabody Wrap Me Foaming Mousse with Coconut & Shea Oils, Lightweight Moisture-Rich Curl-Defining & Frizz-Con…
- 5K18 Leave-In Molecular Repair Hair Mask, Patented, Lasting Repair For Dry, Frizzy, Damaged Hair, Reverse Damag…
Hair Care categories
Benchmarks for each Hair Care category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Extensions, Wigs & Accessories | 8 | 10 of 10 | 10 | 10 of 10 |
| Hair Accessories | 8 | 6 of 10 | 10 | 10 of 10 |
| Hair Coloring Products | 8 | 8 of 10 | 10 | 10 of 10 |
| Hair Cutting Tools | 7 | 9 of 10 | 10 | 10 of 10 |
| Hair Loss Products | 11 | 10 of 10 | 10 | 10 of 10 |
| Hair Masks | 9 | 9 of 10 | 10 | 10 of 10 |
| Hair Perms, Relaxers & Texturizers | 6 | 7 of 10 | 10 | 8 of 10 |
| Hair Treatment Oils | 8 | 8 of 10 | 10 | 10 of 10 |
| Shampoo & Conditioner | 8 | 9 of 10 | 10 | 10 of 10 |
| Styling Products | 8 | 8 of 10 | 10 | 10 of 10 |
| Styling Tools & Appliances | 7 | 10 of 10 | 10 | 10 of 10 |
Frequently asked questions
- How many images do top Hair Care listings have on Amazon?
- The median top-5 best seller in Amazon's Beauty > Hair Care category has 9 gallery images (as of August 2026).
- Do best-selling Hair Care products use A+ Content?
- 5 of 5 of the top 5 best sellers in this category use A+ Content on their product pages.
- How much video do top Hair Care listings on Amazon have?
- 4 of 5 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Hair Care products have on Amazon?
- The median top seller in this category holds a 4.5-star rating across 31,339 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 5 best sellers in each category — the leaders, not the average listing. Read the methodology.