Gallery images7
median images per top listing
Brand video10 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Styling Tools & Appliances compares
This category's top sellers vs. the median Beauty category and all benchmarked Amazon categories.
Gallery images
Styling Tools & Appliances
7
Beauty median
7
All Amazon
6
Brand video
Styling Tools & Appliances
10 of 10
Beauty median
8 of 10
All Amazon
7 of 10
Creator videos
Styling Tools & Appliances
10
Beauty median
10
All Amazon
8
A+ Content
Styling Tools & Appliances
10 of 10
Beauty median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Styling Tools & Appliances — having better creator video is.
- The leaders are entrenched — a median of 27,635 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 10 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 27,635 |
Top sellers in Styling Tools & Appliances
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Revlon Compact Hair Dryer | 1875W Lightweight Design, Perfect for Travel, (Black) | Lightweight Design, 2 Heat…
- 2Wet Brush Original Detangler Hair Brush, Sky, For All Hair Textures | Ultra-Soft IntelliFlex Bristles Detangle…
- 3REVLON One-Step Volumizer Hair Dryer and Styler, 2.8" Barrel, Black | Salon Quality Blowout Brush for Damp to…
- 4Kitsch Flexi Flow Detangler Brush, Hair Brushes For Women - Haze Blue | Brush Detangler for Women, Men & Kids,…
- 5Wavytalk Blown Away Ionic Hair Dryer with Diffuser for Curly Hair | 1875W Fast Drying, 3 Attachments for All H…
Frequently asked questions
- How many images do top Styling Tools & Appliances listings have on Amazon?
- The median top-10 best seller in Amazon's Beauty > Hair Care > Styling Tools & Appliances category has 7 gallery images (as of August 2026).
- Do best-selling Styling Tools & Appliances products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Styling Tools & Appliances listings on Amazon have?
- 10 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Styling Tools & Appliances products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 27,635 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.