Gallery images8
median images per top listing
Brand video9 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Shampoo & Conditioner compares
This category's top sellers vs. the median Beauty category and all benchmarked Amazon categories.
Gallery images
Shampoo & Conditioner
8
Beauty median
7
All Amazon
6
Brand video
Shampoo & Conditioner
9 of 10
Beauty median
8 of 10
All Amazon
7 of 10
Creator videos
Shampoo & Conditioner
10
Beauty median
10
All Amazon
8
A+ Content
Shampoo & Conditioner
10 of 10
Beauty median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Shampoo & Conditioner is an image-heavy category: the median top listing has 8 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Shampoo & Conditioner — having better creator video is.
- The leaders are entrenched — a median of 16,734 reviews at 4.5 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 9 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.5 stars |
| ReviewsMedian review count | 16,734 |
Top sellers in Shampoo & Conditioner
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz Shampoo 7 Ounce
- 2Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dr…
- 3TRESemmé Rich Moisture Hydrating Shampoo & Conditioner Set 28 oz 2 Pack | Moisturizing for frizz-prone hair, R…
- 4Native Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types, Color…
- 5L'Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dry, Dehydrated Hair, 72H Hydrating Hair C…
Frequently asked questions
- How many images do top Shampoo & Conditioner listings have on Amazon?
- The median top-10 best seller in Amazon's Beauty > Hair Care > Shampoo & Conditioner category has 8 gallery images (as of August 2026).
- Do best-selling Shampoo & Conditioner products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Shampoo & Conditioner listings on Amazon have?
- 9 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Shampoo & Conditioner products have on Amazon?
- The median top seller in this category holds a 4.5-star rating across 16,734 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.