Gallery images9
median images per top listing
Brand video5 of 5
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content5 of 5
top sellers use A+ (enhanced brand) content
0%
How Oral Care compares
This category's top sellers vs. the median Beauty category and all benchmarked Amazon categories.
Gallery images
Oral Care
9
Beauty median
7
All Amazon
6
Brand video
Oral Care
5 of 5
Beauty median
8 of 10
All Amazon
7 of 10
Creator videos
Oral Care
10
Beauty median
10
All Amazon
8
A+ Content
Oral Care
5 of 5
Beauty median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Oral Care is an image-heavy category: the median top listing has 9 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- A+ Content is table stakes: 5 of 5 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Oral Care — having better creator video is.
- The leaders are entrenched — a median of 53,594 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 5 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 9 |
| Brand videoShare with a brand-uploaded product video | 5 of 5 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 5 of 5 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 53,594 |
Top sellers in Oral Care
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
- 2Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Too…
- 3Crest Teeth Whitening Strips, Crest 3D Whitestrips Professional Effects, Enamel Safe Teeth Whitening Kit, 22 T…
- 4Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening T…
- 5Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth -…
Oral Care categories
Benchmarks for each Oral Care category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Breath Fresheners | 7 | 7 of 10 | 10 | 10 of 10 |
| Children's Dental Care | 8 | 5 of 10 | 10 | 10 of 10 |
| Dental Floss & Picks | 7 | 9 of 10 | 10 | 10 of 10 |
| Denture Care | 8 | 9 of 10 | 10 | 10 of 10 |
| Dry Mouth Relief | 9 | 6 of 10 | 9 | 10 of 10 |
| Gum Stimulators | 7 | 3 of 10 | 4 | 8 of 10 |
| Mouthwash | 8 | 9 of 10 | 10 | 10 of 10 |
| Oral Pain Relief | 6 | 8 of 10 | 9 | 10 of 10 |
| Orthodontic Supplies | 6 | 8 of 10 | 10 | 10 of 10 |
| Sensitivity Treatments | 8 | 6 of 10 | 7 | 10 of 10 |
| Teeth Grinding Guards | 6 | 10 of 10 | 10 | 10 of 10 |
| Teeth Whitening | 8 | 7 of 10 | 10 | 9 of 10 |
| Tongue Cleaners | 7 | 7 of 10 | 10 | 9 of 10 |
| Toothbrushes & Accessories | 8 | 4 of 10 | 10 | 9 of 10 |
| Toothpaste | 9 | 9 of 10 | 10 | 9 of 10 |
Frequently asked questions
- How many images do top Oral Care listings have on Amazon?
- The median top-5 best seller in Amazon's Beauty > Oral Care category has 9 gallery images (as of August 2026).
- Do best-selling Oral Care products use A+ Content?
- 5 of 5 of the top 5 best sellers in this category use A+ Content on their product pages.
- How much video do top Oral Care listings on Amazon have?
- 5 of 5 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Oral Care products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 53,594 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 5 best sellers in each category — the leaders, not the average listing. Read the methodology.