Gallery images8
median images per top listing
Brand video5 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Children's Dental Care compares
This category's top sellers vs. the median Beauty category and all benchmarked Amazon categories.
Gallery images
Children's Dental Care
8
Beauty median
7
All Amazon
6
Brand video
Children's Dental Care
5 of 10
Beauty median
8 of 10
All Amazon
7 of 10
Creator videos
Children's Dental Care
10
Beauty median
10
All Amazon
8
A+ Content
Children's Dental Care
10 of 10
Beauty median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Children's Dental Care — having better creator video is.
- The leaders are entrenched — a median of 10,636 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 5 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 10,636 |
Top sellers in Children's Dental Care
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Crest Kid's Cavity Protection Toothpaste, Crest Kids Toothpaste, For Children And Toddlers 2+, Sparkle Fun, 4.…
- 2Boka Kids Toothpaste - Fluoride Free Nano Hydroxyapatite Toothpaste | Kids Oral Care - Strawberry Mango - 4 Oz…
- 3Dr. Brown’s Fluoride-Free Baby Toothpaste, Infant & Toddler Oral Care, Strawberry, 1-Pack, 1.4oz/40g, 0-3 Year…
- 4Tom's of Maine Natural Kids Fluoride Toothpaste, Strawberry, 3 Pack, 5.1 oz | For Kids Ages 2 and Up, Anticavi…
- 5Crest Advanced Kid's Fluoride Toothpaste, Bubblegum Flavor, 4.2 oz, 3 Count, Color-Changing Anticavity Toothpa…
Frequently asked questions
- How many images do top Children's Dental Care listings have on Amazon?
- The median top-10 best seller in Amazon's Beauty > Oral Care > Children's Dental Care category has 8 gallery images (as of August 2026).
- Do best-selling Children's Dental Care products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Children's Dental Care listings on Amazon have?
- 5 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Children's Dental Care products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 10,636 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Oral Care
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.