Gallery images8
median images per top listing
Brand video4 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Toothbrushes & Accessories compares
This category's top sellers vs. the median Beauty category and all benchmarked Amazon categories.
Gallery images
Toothbrushes & Accessories
8
Beauty median
7
All Amazon
6
Brand video
Toothbrushes & Accessories
4 of 10
Beauty median
8 of 10
All Amazon
7 of 10
Creator videos
Toothbrushes & Accessories
10
Beauty median
10
All Amazon
8
A+ Content
Toothbrushes & Accessories
9 of 10
Beauty median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Toothbrushes & Accessories is an image-heavy category: the median top listing has 8 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Toothbrushes & Accessories — having better creator video is.
- Unusually, creator video outruns brand video in this category (median 10 creator videos, but only 4 of 10 sellers have a brand video). Shoppers are already watching creators here.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 4 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 29,198 |
Top sellers in Toothbrushes & Accessories
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Philips Sonicare C2 Brush Heads, 3-Pack, 9 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder…
- 2Colgate Extra Clean Adult Toothbrushes, Soft, Value 6 Pack | Soft Bristles, Full Head Design, Everyday Cleanin…
- 3Replacement Toothbrush Heads Compatible with Oral B Braun, 12 Pcs | Professional Electric Toothbrush Brush Hea…
- 4Philips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, Black | 700% More Plaque Removal¹, Press…
- 5Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel C…
Frequently asked questions
- How many images do top Toothbrushes & Accessories listings have on Amazon?
- The median top-10 best seller in Amazon's Beauty > Oral Care > Toothbrushes & Accessories category has 8 gallery images (as of August 2026).
- Do best-selling Toothbrushes & Accessories products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Toothbrushes & Accessories listings on Amazon have?
- 4 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Toothbrushes & Accessories products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 29,198 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.