Gallery images8
median images per top listing
Brand video7 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Teeth Whitening compares
This category's top sellers vs. the median Beauty category and all benchmarked Amazon categories.
Gallery images
Teeth Whitening
8
Beauty median
7
All Amazon
6
Brand video
Teeth Whitening
7 of 10
Beauty median
8 of 10
All Amazon
7 of 10
Creator videos
Teeth Whitening
10
Beauty median
10
All Amazon
8
A+ Content
Teeth Whitening
9 of 10
Beauty median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Teeth Whitening is an image-heavy category: the median top listing has 8 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Teeth Whitening — having better creator video is.
- The leaders are entrenched — a median of 13,654 reviews at 4.4 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 7 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.4 stars |
| ReviewsMedian review count | 13,654 |
Top sellers in Teeth Whitening
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Crest Teeth Whitening Strips, Crest 3D Whitestrips Professional Effects, Enamel Safe Teeth Whitening Kit, 22 T…
- 2GuruNanda Teeth Whitening Strips - 4X Whiter Teeth, 7-Day Whitening Kit | Non-Slip 4 Layer Dry Strip Technolog…
- 3Crest Teeth Whitening Strips, Crest 3D Whitestrips Vivid Plus, Enamel Safe Teeth Whitening Kit, 12 Treatments…
- 4Lumineux Teeth Whitening Strips, Peroxide Free, 9 Treatments (1 Month) | Peroxide free, enamel safe, dentist f…
- 5Crest 3DWhitestrips Sensitive White At-Home Teeth Whitening Kit, 18 Treatments, Gently Removes 15 Years of Sta…
Frequently asked questions
- How many images do top Teeth Whitening listings have on Amazon?
- The median top-10 best seller in Amazon's Beauty > Oral Care > Teeth Whitening category has 8 gallery images (as of August 2026).
- Do best-selling Teeth Whitening products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Teeth Whitening listings on Amazon have?
- 7 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Teeth Whitening products have on Amazon?
- The median top seller in this category holds a 4.4-star rating across 13,654 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.