median images per top listing
top sellers include a brand-uploaded video
median creator videos per top listing
top sellers use A+ (enhanced brand) content
How Makeup compares
This category's top sellers vs. the median Beauty category and all benchmarked Amazon categories.
Gallery images
Brand video
Creator videos
A+ Content
What this benchmark means
- Makeup is an image-heavy category: the median top listing has 8 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- A+ Content is table stakes: 5 of 5 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Makeup — having better creator video is.
The numbers
| Content benchmark | Top 5 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 4 of 5 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 5 of 5 listings |
| Star ratingMedian listing rating | 4.4 stars |
| ReviewsMedian review count | 712 |
Top sellers in Makeup
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Revlon ColorStay Blot Setting Powder, 0.5 oz | Setting powder mattifies, absorbs oil and reduces the appearanc…
- 2REVLON ColorStay Lash Serum + Liner, Liquid Eyeliner, 001 Blackest Black | Lash-serum + liquid eyeliner in one…
- 3Revlon Colorstay Longwear Makeup Combo/Oily, 280 Tawny, 1 fl oz | Longwear foundation for combination & oily s…
- 4Revlon Colorstay Longwear Makeup Combo/Oily, 600 Cinnamon, 1 fl oz | Longwear foundation for combination & oil…
- 5Neutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct Original 25 Count (Pack of 2)
Makeup categories
Benchmarks for each Makeup category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Body | 8 | 8 of 10 | 10 | 10 of 10 |
| Eyes | 8 | 6 of 10 | 10 | 10 of 10 |
| Face | 8 | 8 of 10 | 10 | 10 of 10 |
| Lips | 8 | 9 of 10 | 10 | 10 of 10 |
| Makeup Palettes | 7 | 4 of 10 | 9 | 8 of 10 |
| Makeup Remover | 8 | 9 of 10 | 10 | 10 of 10 |
| Makeup Sets | 7 | 8 of 10 | 7 | 10 of 10 |
Frequently asked questions
- How many images do top Makeup listings have on Amazon?
- The median top-5 best seller in Amazon's Beauty > Makeup category has 8 gallery images (as of August 2026).
- Do best-selling Makeup products use A+ Content?
- 5 of 5 of the top 5 best sellers in this category use A+ Content on their product pages.
- How much video do top Makeup listings on Amazon have?
- 4 of 5 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Makeup products have on Amazon?
- The median top seller in this category holds a 4.4-star rating across 712 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 5 best sellers in each category — the leaders, not the average listing. Read the methodology.