Gallery images7
median images per top listing
Brand video4 of 10
top sellers include a brand-uploaded video
0%
Creator videos9
median creator videos per top listing
A+ Content8 of 10
top sellers use A+ (enhanced brand) content
0%
How Makeup Palettes compares
This category's top sellers vs. the median Beauty category and all benchmarked Amazon categories.
Gallery images
Makeup Palettes
7
Beauty median
7
All Amazon
6
Brand video
Makeup Palettes
4 of 10
Beauty median
8 of 10
All Amazon
7 of 10
Creator videos
Makeup Palettes
9
Beauty median
10
All Amazon
8
A+ Content
Makeup Palettes
8 of 10
Beauty median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Creator content is saturated: the median top listing carries 9 creator videos. Having creator video isn't a differentiator in Makeup Palettes — having better creator video is.
- Unusually, creator video outruns brand video in this category (median 9 creator videos, but only 4 of 10 sellers have a brand video). Shoppers are already watching creators here.
- The leaders are entrenched — a median of 4,224 reviews at 4.5 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 4 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 9 |
| A+ ContentShare with A+ (enhanced brand) content | 8 of 10 listings |
| Star ratingMedian listing rating | 4.5 stars |
| ReviewsMedian review count | 4,224 |
Top sellers in Makeup Palettes
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Full Face Makeup Palette with 4 Blush, 2 Contour and 2 Highlighter Shades | All-in-one face makeup with smooth…
- 26 Color Contour and Highlighting Makeup Kit Cream Palette Matte Medium Skin Tone Medium 0.16 Ounce (Pack of 1)
- 34 Pack Magnetic Makeup Palettestrong Magnetic Empty Makeup Palettee 7.7”X4.3"
- 4Highlighter Palette, Lightweight Shimmer, Stargazing Stargazing 1 Count (0.45 Ounce)
- 5LAURA GELLER Best of the Best Baked Palette – Full Face Palette
Frequently asked questions
- How many images do top Makeup Palettes listings have on Amazon?
- The median top-10 best seller in Amazon's Beauty > Makeup > Makeup Palettes category has 7 gallery images (as of August 2026).
- Do best-selling Makeup Palettes products use A+ Content?
- 8 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Makeup Palettes listings on Amazon have?
- 4 of 10 top sellers include a brand-uploaded video, and the median listing carries 9 creator (Amazon Influencer) videos.
- What rating do top Makeup Palettes products have on Amazon?
- The median top seller in this category holds a 4.5-star rating across 4,224 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.