Gallery images8
median images per top listing
Brand video9 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Lips compares
This category's top sellers vs. the median Beauty category and all benchmarked Amazon categories.
Gallery images
Lips
8
Beauty median
7
All Amazon
6
Brand video
Lips
9 of 10
Beauty median
8 of 10
All Amazon
7 of 10
Creator videos
Lips
10
Beauty median
10
All Amazon
8
A+ Content
Lips
10 of 10
Beauty median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Lips is an image-heavy category: the median top listing has 8 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Lips — having better creator video is.
- The leaders are entrenched — a median of 20,843 reviews at 4.3 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 9 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.3 stars |
| ReviewsMedian review count | 20,843 |
Top sellers in Lips
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightw…
- 2Sacheu Lip Liner STAY-N Peel Off Lip Stain, Longwear, p-INKED | Water-resistant, transfer & smudge-proof, lip…
- 3e.l.f. Cream Glide Lip Liner, Highly-Pigmented Pencil For Shaping & Sculpting Lips, Semi-Matte Finish, Vegan &…
- 4Wonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof nude lip tint with…
- 5Laka Lip Liner - Smooth & Blendable Soft Matte Lip Contour Pencil for Shaping & Overlining Lips | Waterproof F…
Frequently asked questions
- How many images do top Lips listings have on Amazon?
- The median top-10 best seller in Amazon's Beauty > Makeup > Lips category has 8 gallery images (as of August 2026).
- Do best-selling Lips products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Lips listings on Amazon have?
- 9 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Lips products have on Amazon?
- The median top seller in this category holds a 4.3-star rating across 20,843 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Makeup
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.