Gallery images7
median images per top listing
Brand video8 of 10
top sellers include a brand-uploaded video
0%
Creator videos7
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Makeup Sets compares
This category's top sellers vs. the median Beauty category and all benchmarked Amazon categories.
Gallery images
Makeup Sets
7
Beauty median
7
All Amazon
6
Brand video
Makeup Sets
8 of 10
Beauty median
8 of 10
All Amazon
7 of 10
Creator videos
Makeup Sets
7
Beauty median
10
All Amazon
8
A+ Content
Makeup Sets
10 of 10
Beauty median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 8 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 7 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.5 stars |
| ReviewsMedian review count | 902 |
Top sellers in Makeup Sets
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Revlon Glimmer Blush Drops, 102 Pink It Over, 0.32 fl oz | Liquid blush drops with glowy, high-pigment color t…
- 2Revlon Lash Curler for Natural Curl, Silver, 1 Count | Eyelash curler for a natural lash lift with non-slip fi…
- 3COSMEDIX Purity Solution Cleansing Oil – 2-in-1 Makeup Remover & Hydrating Facial Wash - Nutrient-Rich Cruelty…
- 4Then I Met You Living Cleansing Balm, Makeup Remover Oil Cleanser Face Wash | Korean Skin Care Cleansing Oil,…
- 5All In One Makeup Kit for Teen Girls Beginners with Foundation,Eyeshadow, Lipstick, Eyeliner, Mascara, Brushes…
Frequently asked questions
- How many images do top Makeup Sets listings have on Amazon?
- The median top-10 best seller in Amazon's Beauty > Makeup > Makeup Sets category has 7 gallery images (as of August 2026).
- Do best-selling Makeup Sets products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Makeup Sets listings on Amazon have?
- 8 of 10 top sellers include a brand-uploaded video, and the median listing carries 7 creator (Amazon Influencer) videos.
- What rating do top Makeup Sets products have on Amazon?
- The median top seller in this category holds a 4.5-star rating across 902 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Makeup
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.