Gallery images8
median images per top listing
Brand video9 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Makeup Remover compares
This category's top sellers vs. the median Beauty category and all benchmarked Amazon categories.
Gallery images
Makeup Remover
8
Beauty median
7
All Amazon
6
Brand video
Makeup Remover
9 of 10
Beauty median
8 of 10
All Amazon
7 of 10
Creator videos
Makeup Remover
10
Beauty median
10
All Amazon
8
A+ Content
Makeup Remover
10 of 10
Beauty median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Makeup Remover — having better creator video is.
- The leaders are entrenched — a median of 31,223 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 9 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 31,223 |
Top sellers in Makeup Remover
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Neutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct Original 25 Count (Pack of 2)
- 2Neutrogena Makeup Remover Towelettes, Daily Single Face Towelettes, 20 Ct | Makeup Remover, Makeup Removing Cl…
- 3Garnier Micellar Water, Hydrating Facial Cleanser & Makeup Remover, Suitable for Sensitive Skin, Vegan, Cruelt…
- 4Anua Heartleaf Pore Control Cleansing Oil, Pore Cleanser, Sebum Care, Gentle Melting Oil Cleanser for Face, Sa…
- 5Garnier Micellar Water For Waterproof Makeup, Hydrating Facial Cleanser & Makeup Remover, Suitable for Sensiti…
Frequently asked questions
- How many images do top Makeup Remover listings have on Amazon?
- The median top-10 best seller in Amazon's Beauty > Makeup > Makeup Remover category has 8 gallery images (as of August 2026).
- Do best-selling Makeup Remover products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Makeup Remover listings on Amazon have?
- 9 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Makeup Remover products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 31,223 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Makeup
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.