Gallery images8
median images per top listing
Brand video8 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Face compares
This category's top sellers vs. the median Beauty category and all benchmarked Amazon categories.
Gallery images
Face
8
Beauty median
7
All Amazon
6
Brand video
Face
8 of 10
Beauty median
8 of 10
All Amazon
7 of 10
Creator videos
Face
10
Beauty median
10
All Amazon
8
A+ Content
Face
10 of 10
Beauty median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Face — having better creator video is.
- The leaders are entrenched — a median of 2,138 reviews at 4.3 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 8 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.3 stars |
| ReviewsMedian review count | 2,138 |
Top sellers in Face
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Kosas Revealer Liquid Foundation SPF 25 with Buildable Coverage, 340 | Hydrating liquid foundation with SPF 25…
- 2Cushion Foundation Natural Radiant Glow, Skin-Like Finish Buildable Medium-to-High Coverage with Hydrating For…
- 3No Makeup Makeup Foundation, Weightless Cream-Balm Formula, Light Medium | Conceals, Corrects & Camouflages wi…
- 4jane iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation, Perfects and Protects Skin, Medium Covera…
- 5e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing…
Frequently asked questions
- How many images do top Face listings have on Amazon?
- The median top-10 best seller in Amazon's Beauty > Makeup > Face category has 8 gallery images (as of August 2026).
- Do best-selling Face products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Face listings on Amazon have?
- 8 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Face products have on Amazon?
- The median top seller in this category holds a 4.3-star rating across 2,138 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Makeup
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.