median images per top listing
top sellers include a brand-uploaded video
median creator videos per top listing
top sellers use A+ (enhanced brand) content
How Skin Care compares
This category's top sellers vs. the median Beauty category and all benchmarked Amazon categories.
Gallery images
Brand video
Creator videos
A+ Content
What this benchmark means
- A+ Content is table stakes: 5 of 5 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 8 creator videos. Having creator video isn't a differentiator in Skin Care — having better creator video is.
The numbers
| Content benchmark | Top 5 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 3 of 5 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 8 |
| A+ ContentShare with A+ (enhanced brand) content | 5 of 5 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 238 |
Top sellers in Skin Care
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1oneskin OS-01 EYE Topical Supplement | Age Reversal Eye Cream 0.67 Fl Oz | Highest OS-01 peptide concentration…
- 2Epionce Renewal Facial Cream Hydrating Anti-Aging Skin Barrier Moisturizer 1.7 Ounce (Pack of 1)
- 3Brickell Men's Complete Defense Anti Aging Routine, Night Face Cream, Day & Night Serum, Facial Moisturizer w/…
- 4Brickell Men's Daily Anti-Aging Day and Night Serum Routine, With Plant Stem Cells, Vitamin E, and Protein Pep…
- 5Neutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct Original 25 Count (Pack of 2)
Skin Care categories
Benchmarks for each Skin Care category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Body | 9 | 8 of 10 | 10 | 10 of 10 |
| Eyes | 7 | 6 of 10 | 10 | 10 of 10 |
| Face | 8 | 10 of 10 | 10 | 10 of 10 |
| Lip Care | 7 | 9 of 10 | 10 | 10 of 10 |
| Maternity | 7 | 9 of 10 | 10 | 10 of 10 |
| Sets & Kits | 8 | 1 of 10 | 10 | 10 of 10 |
| Sunscreens & Tanning Products | 8 | 9 of 10 | 10 | 10 of 10 |
Frequently asked questions
- How many images do top Skin Care listings have on Amazon?
- The median top-5 best seller in Amazon's Beauty > Skin Care category has 7 gallery images (as of August 2026).
- Do best-selling Skin Care products use A+ Content?
- 5 of 5 of the top 5 best sellers in this category use A+ Content on their product pages.
- How much video do top Skin Care listings on Amazon have?
- 3 of 5 top sellers include a brand-uploaded video, and the median listing carries 8 creator (Amazon Influencer) videos.
- What rating do top Skin Care products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 238 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 5 best sellers in each category — the leaders, not the average listing. Read the methodology.