Gallery images7
median images per top listing
Brand video9 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Lip Care compares
This category's top sellers vs. the median Beauty category and all benchmarked Amazon categories.
Gallery images
Lip Care
7
Beauty median
7
All Amazon
6
Brand video
Lip Care
9 of 10
Beauty median
8 of 10
All Amazon
7 of 10
Creator videos
Lip Care
10
Beauty median
10
All Amazon
8
A+ Content
Lip Care
10 of 10
Beauty median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Lip Care — having better creator video is.
- The leaders are entrenched — a median of 9,510 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 9 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 9,510 |
Top sellers in Lip Care
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1RBUGR Lip Balm Bulk Lip Balms & Moisturizers 250 Pack 12 Flavored | Natural Bulk Natural Lip Balms & Moisturiz…
- 2City Beauty Day & Night Lip Plumping Duo - City Lips Clear 0.16 fl oz + City Lips Night Oil 0.23 fl oz, Advanc…
- 3RBUGR Lip Balm Bulk Lip Balms & Moisturizers 126 Pack 12 Flavored | Natural Lip Balms & Moisturizers Set with…
- 4DMSKY 240 Pack Lip Balm Bulk, 15 Flavors, Natural | Hydrates with Vitamin E & Beeswax, Moisturizing Lip Care P…
- 5Aquaphor Lip Repair Ointment, Value Pack, 2 x 0.35 FL OZ | Lip Balm Moisturizer with Vitamins and Shea Butter,…
Frequently asked questions
- How many images do top Lip Care listings have on Amazon?
- The median top-10 best seller in Amazon's Beauty > Skin Care > Lip Care category has 7 gallery images (as of August 2026).
- Do best-selling Lip Care products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Lip Care listings on Amazon have?
- 9 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Lip Care products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 9,510 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.