Gallery images8
median images per top listing
Brand video9 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Sunscreens & Tanning Products compares
This category's top sellers vs. the median Beauty category and all benchmarked Amazon categories.
Gallery images
Sunscreens & Tanning Products
8
Beauty median
7
All Amazon
6
Brand video
Sunscreens & Tanning Products
9 of 10
Beauty median
8 of 10
All Amazon
7 of 10
Creator videos
Sunscreens & Tanning Products
10
Beauty median
10
All Amazon
8
A+ Content
Sunscreens & Tanning Products
10 of 10
Beauty median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Sunscreens & Tanning Products is an image-heavy category: the median top listing has 8 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Sunscreens & Tanning Products — having better creator video is.
- The leaders are entrenched — a median of 18,537 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 9 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 18,537 |
Top sellers in Sunscreens & Tanning Products
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Glo Skin Beauty Oil-Free Mineral Sunscreen SPF 40 Face Moisturizer 1.7 oz | Zinc oxide broad spectrum SPF 40,…
- 2TERNS EVERYDAY Advanced Daily Moisturizer - After Sun Inflammaging, 3.4 Oz | Marine bioactives strengthen skin…
- 3DA EFFECT Treatment Cooling Mask, Calming Face Mask for After Sun, 5 Sheets | Cooling vegan sheet mask for aft…
- 4Brickell Men's Retinol Face Moisturizer Cream For Men, Anti-Wrinkle Face Night Cream with Retinol, Hyaluronic…
- 5EltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Sk…
Frequently asked questions
- How many images do top Sunscreens & Tanning Products listings have on Amazon?
- The median top-10 best seller in Amazon's Beauty > Skin Care > Sunscreens & Tanning Products category has 8 gallery images (as of August 2026).
- Do best-selling Sunscreens & Tanning Products products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Sunscreens & Tanning Products listings on Amazon have?
- 9 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Sunscreens & Tanning Products products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 18,537 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.