Gallery images8
median images per top listing
Brand video1 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Sets & Kits compares
This category's top sellers vs. the median Beauty category and all benchmarked Amazon categories.
Gallery images
Sets & Kits
8
Beauty median
7
All Amazon
6
Brand video
Sets & Kits
1 of 10
Beauty median
8 of 10
All Amazon
7 of 10
Creator videos
Sets & Kits
10
Beauty median
10
All Amazon
8
A+ Content
Sets & Kits
10 of 10
Beauty median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Sets & Kits — having better creator video is.
- Unusually, creator video outruns brand video in this category (median 10 creator videos, but only 1 of 10 sellers have a brand video). Shoppers are already watching creators here.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 1 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.5 stars |
| ReviewsMedian review count | 241 |
Top sellers in Sets & Kits
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1THOME Glow Boost Duo For Pore Appearance Care, The Glow Signature Skincare Ritual Tool + Peptide Boost Ampoule…
- 23-Step Age-Defying Skincare System - Antiaging SkinCare Set for Women - Anti Aging Skin Care Sets for Women -…
- 3THOME Glow Boost Duo For Calming Care, The Glow Signature Skincare Ritual Tool + Exosome Boost Ampoule 1.01 fl…
- 4Caldera + Lab The Regimen Rich + Eye Defense | Men's 4 Piece Skincare Set | Includes face serum, cleanser, moi…
- 5Anua 3-Step Glass Skin Beginner Kit | Oil Cleanser and Face Wash with Facial Serum, Double Cleansing Daily Rou…
Frequently asked questions
- How many images do top Sets & Kits listings have on Amazon?
- The median top-10 best seller in Amazon's Beauty > Skin Care > Sets & Kits category has 8 gallery images (as of August 2026).
- Do best-selling Sets & Kits products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Sets & Kits listings on Amazon have?
- 1 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Sets & Kits products have on Amazon?
- The median top seller in this category holds a 4.5-star rating across 241 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.