Gallery images6
median images per top listing
Brand video9 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content8 of 10
top sellers use A+ (enhanced brand) content
0%
How Men's compares
This category's top sellers vs. the median Beauty category and all benchmarked Amazon categories.
Gallery images
Men's
6
Beauty median
7
All Amazon
6
Brand video
Men's
9 of 10
Beauty median
8 of 10
All Amazon
7 of 10
Creator videos
Men's
10
Beauty median
10
All Amazon
8
A+ Content
Men's
8 of 10
Beauty median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Men's — having better creator video is.
- The leaders are entrenched — a median of 22,368 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 9 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 8 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 22,368 |
Top sellers in Men's
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Nautica Voyage Eau de Toilette, Men's Fragrance, 3.3 fl oz Nautica Voyage 3.4 Fl Oz (Pack of 1)
- 2ARMAF club de nuit intense Man EDT Men New in Box, Black , 3.6 Fl Oz 3.6 Fl Oz (Pack of 1)
- 3Rasasi Hawas For Men Eau De Parfum Spray 100ML (3.4 Oz) - Long Lasting Arabian Perfume, Premium Perfume Men, I…
- 4Lattafa Angham - Citrus, Lavender, Musk, Amber, Vanilla - Eau de Parfum Long-Lasting Fragrance for Unisex, 3.4…
- 5Ycz Midnight Marine Eau De Parfum For Men, 1.7 Fl Oz | Long-Lasting Fresh Marine Woody Fragrance With Grapefru…
Frequently asked questions
- How many images do top Men's listings have on Amazon?
- The median top-10 best seller in Amazon's Beauty > Fragrance > Men's category has 6 gallery images (as of August 2026).
- Do best-selling Men's products use A+ Content?
- 8 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Men's listings on Amazon have?
- 9 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Men's products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 22,368 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.