Gallery images7
median images per top listing
Brand video8 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Men's compares
This category's top sellers vs. the median Beauty category and all benchmarked Amazon categories.
Gallery images
Men's
7
Beauty median
7
All Amazon
6
Brand video
Men's
8 of 10
Beauty median
8 of 10
All Amazon
7 of 10
Creator videos
Men's
10
Beauty median
10
All Amazon
8
A+ Content
Men's
9 of 10
Beauty median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Men's — having better creator video is.
- The leaders are entrenched — a median of 32,454 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 8 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 32,454 |
Top sellers in Men's
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Ear and Nose Hair Trimmer Clipper - 2026 Professional Painless Eyebrow & Facial Hair Trimmer for Men Women,Bat…
- 2Revlon Expert Slant Tip Tweezer, Black, 1 Count | High precision stainless steel slant tweezer for easy, accur…
- 3Kitsch Dermaplane Razor for Women Face – Terracotta, 12 pcs | Face Razors for Women & Men, Eyebrow Razor & Fac…
- 4Harry's Original Razor Blades for Men - 14 Count 14 Count (Pack of 1) 14 Count
- 5Gillette Series 3X Action Shave Gel, Sensitive Twin Pack, 7 Oz (Pack of 2) 7 Ounce (Pack of 2)
Frequently asked questions
- How many images do top Men's listings have on Amazon?
- The median top-10 best seller in Amazon's Beauty > Shave & Hair Removal > Men's category has 7 gallery images (as of August 2026).
- Do best-selling Men's products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Men's listings on Amazon have?
- 8 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Men's products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 32,454 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Shave & Hair Removal
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.